Singapore Airlines - An Excellent, Iconic Asian Brand - Martin Roll - Asian service strategy
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Martin Roll provides a compelling framework, clear guidelines and multiple insights into successfully brand marketing. 'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. 'An insightful look into branding as a strategic tool. Services Marketing in Asia: Managing People, Technology and Strategy [Christopher Lovelock, Jochen Wirtz] on cyclingedinburgh.info *FREE* shipping on qualifying.